Green Marketing

Green Marketing
Going solar offers multiple benefits. In addition to real cost savings and energy risk
reduction, going solar also increases the intrinsic value of your brand. Your solar
initiative represents an extraordinary opportunity to increase awareness, goodwill and
preference for your organizations products and services. Optony’s marketing and public relations experts can identify the most marketable ways to advertise your socially conscious solar initiative from a sustainability, financial stewardship, corporate citizenship and community leadership perspective.

Benefits
• Elevate your brand value
• Leverage clean solar energy to increase awareness and preference
• Tap into the green customer segment
• Create a unique competitive differentiation for your organization
• Establish sustainability leadership in your ecosystem

Tasks Performed
• Develop a Green PR Plan
• Create Press Release(s) and Blog Post(s)
• Develop a full Case Study with tangible results
• Evangelize on your behalf

Deliverable
• PR plan
• Case study with relevance to your products/services
• Press release(s)
• Blog post(s)
• Search engine marketing recommendations
• Ongoing marketing & PR support